Where it all started...
I founded TRU SKN as a love letter to my younger self and to anyone who has ever felt overlooked in beauty. Growing up, makeup was my safe place, but I quickly realised that most brands weren’t created for people like me. Shades didn’t match, undertones weren’t considered, and the stories told didn’t reflect ours.
TRU SKN was created to change that. Our products are skin-inclusive, hybrid in formula, and made to slot effortlessly into your everyday routine. This is beauty designed for real life - honest, universal, and true.
Elizabeth ola x
Beauty That Moves the World
At TRU SKN, impact is more than a product. It’s how we make people feel, how we shift the beauty conversation, and how we show up for our community. Every formula is created with intention, designed to work across skin tones, undertones, and textures. Our impact is seen in the confidence our products spark, the stories we amplify, and the community we’re building around honesty, inclusivity, and everyday essentials that feel effortless.
Building the next big thing in beauty! I’m just a makeup obsessed girly who got tired of not seeing herself in beauty, so I decided to build the brand I always dreamed of.
Welcome to the WRLD of TRU
