Privacy policy

Last updated: 10.10.2025

Welcome to TRU SKN.
This Privacy Policy explains how www.truskn.co.uk (the “Site”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit, browse, or make a purchase from our Site. We take your privacy seriously and are committed to handling your data responsibly and transparently.

 

1. Contact Us

If you have any questions about this Privacy Policy, our data practices, or would like to make a complaint, please contact us at:

📧 Email: info@truskn.co.uk

 

 

2. Collecting Personal Information

When you visit or shop with us, we collect certain information to help us deliver your orders, improve your experience, and communicate with you.

a. Device Information

  • Purpose: To display our Site correctly, understand how it’s used, and improve performance and user experience.

  • How we collect it: Automatically via cookies, log files, web beacons, tags, and pixels.

  • Personal information collected: Browser version, IP address, time zone, cookie data, pages or products viewed, search terms, and how you interact with the Site.

  • Disclosure: Shared with our e-commerce platform provider, Shopify.

b. Order Information

  • Purpose: To fulfil orders, process payments, arrange delivery, send invoices/order confirmations, communicate with you, and screen for potential fraud. We may also use this information to send product updates or offers if you’ve opted in.

  • How we collect it: Directly from you during checkout.

  • Personal information collected: Name, billing address, shipping address, email, and phone number.

  • Disclosure: Shared with Shopify and third-party partners that process payments and fulfil orders.

c. Customer Support

  • Purpose: To respond to enquiries and provide customer support.

  • How we collect it: Directly from you when you contact us.

  • Personal information collected: Name, email address, and any details you provide.

  • Disclosure: May be shared with Shopify or trusted third parties assisting with customer support.

 

 

3. Sharing Personal Information

We share your personal information with service providers to help us operate our business and deliver services to you. For example:

  • We use Shopify to power our online store. Read Shopify’s Privacy Policy here: https://www.shopify.com/legal/privacy.

  • We may share information to comply with laws and regulations, respond to lawful requests (such as subpoenas or court orders), or to protect our legal rights.

 

 

4. Behavioural Advertising

We use your personal information to provide you with targeted advertisements or marketing that we believe may interest you.

Examples include:

  • Google Analytics: Helps us understand how customers use the Site. More info: Google Privacy Policy. Opt out: Google Analytics Opt-Out.

  • Meta (Facebook & Instagram) Pixel, TikTok Pixel, and Klaviyo: Used for analytics and remarketing to show you relevant content and offers.

Opting Out of Targeted Advertising:

You can also visit the Digital Advertising Alliance opt-out portal to manage your preferences.

 

 

5. Using Personal Information

We use the personal information we collect to:

  • Offer and deliver our products and services

  • Process and fulfil orders

  • Communicate with you about your order

  • Screen for fraud or security risks

  • Keep you informed about new products, offers, and updates (if you’ve opted in)

 

 

6. Email Marketing

With your consent, we may send you emails about our store, new products, exclusive offers, and other updates.
You can unsubscribe at any time by clicking “unsubscribe” in any email or contacting us at info@truskn.co.uk.

 

 

7. Lawful Basis for Processing (GDPR)

If you are located in the UK or EEA, we process your personal information under the following lawful bases:

  • Your consent

  • Performance of a contract between you and TRU SKN

  • Compliance with our legal obligations

  • Protection of vital interests

  • Performance of a task carried out in the public interest

  • Our legitimate interests, provided these do not override your rights and freedoms

 

 

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined above, unless a longer retention period is required by law. You may request deletion of your information at any time (see “Your Rights” below).

 

 

9. Automated Decision-Making

We do not engage in fully automated decision-making that has legal or significant effects on you.
Shopify may use limited automated decision-making to prevent fraud, such as temporary blacklisting of IP addresses associated with repeated failed transactions.

 

 

10. Your Rights

GDPR (UK & EEA)

You have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your data

  • Request that your data be transferred to another service (data portability)

  • Object to or restrict certain types of processing

To exercise these rights, please contact us at info@truskn.co.uk.

Your information may be processed in Ireland and transferred outside of Europe (e.g. to Canada and the United States). Read more about Shopify’s GDPR compliance here: Shopify GDPR Whitepaper.

CCPA (California Residents)

You have the right to:

  • Request access to the personal information we hold about you (“Right to Know”)

  • Request correction, deletion, or portability of your data

  • Appoint an authorised agent to submit these requests on your behalf

To exercise these rights, contact us at info@truskn.co.uk.

 

 

11. Cookies

Cookies are small data files placed on your device to improve your browsing experience. We use cookies for functionality, performance, analytics, advertising, and social media.

By using our Site, you consent to our use of cookies. You can disable cookies in your browser settings, but some features of the Site may not function properly as a result.

Learn more about managing cookies here: https://www.allaboutcookies.org

 

 

12. Do Not Track

There is currently no industry standard for responding to “Do Not Track” signals, so we do not alter our data collection or usage when such signals are detected.

 

 

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. The updated version will be posted on this page with the latest revision date.

 

 

14. Complaints

If you wish to make a complaint about how we handle your data, please contact us at info@truskn.co.uk.
If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.
In the UK, you can contact the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/